Master Data Management: Are you flying blind?

How can you govern your master data without knowing your master data? For many years I’ve been saying that the one thing all MDM clients have in common is that the quality of data in their source systems is not as good as they thought.  Over the past several years I’ve found

How to Match Tweets to Customer Records

Many organizations are analyzing Tweets for various purposes such as sentiment at an aggregate level.  For example, “generally what are people saying about us in the Twitter universe?”  This is a good baby step into Big Data Analytics but where organizations want to get to is “what is my customer John Smith