Big Data for the Business User

Big Data is a term these days one can hear or read about practically anywhere. Hundreds of companies offer big data solutions, hundreds are trying to convince the business users to “leverage big data”. You only have to enter “big data” in the Google search bar to get a mindboggling
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Anthrosegmentation: Using Big Data to Approach the Customer Like a Human Being

The availability of Big Data is changing the way companies interact with the people who make up their customer base, and changing it rapidly. Some of these changes are ones we’ve seen in an embryonic form for many years as CRM systems try to better collect and share information about