Using Big Data to Capture an Estimated $20 Billion in Hotel Guest Loyalty (Whitepaper Highlights)

This is an abridged 4-page summary of the full 25-page whitepaper, which can be found in totality at http://infotrellis.wpengine.com/insight.php   Why Should I Change My Loyalty Program?   Hotel industry loyalty programs are failing to promote true loyalty.   Airlines and hotel chains – widely regarded as the masters of