Using External Data in MDM Systems

Let me start by saying that this is not an article about big data.  While the source of big data is external to your organization, it is a topic of its own.  Many of the concepts and approaches discussed will definitely apply to your big data initiatives, but that won’t

One City’s Small Business Loyalty Programs Are Becoming An Interconnected Web

Wouldn’t it be cool to pay for parking with points accumulated at your favorite local coffee shop? What about getting a new pair of shoes with points earned by frequently picking up bread at the local bakery? Or going out for a round of golf courtesy of the dry cleaners