IBM MDM Integration with SFDC

Since its inception, SFDC has evolved as a powerful CRM tool and captured the market leader space. SFDC leverages all kinds of customer interactions to provide deeper insight about a customer and their prospects which is then used for significant initiatives such as strategic planning, marketing campaigns & enhanced customer

Governed Data Lake for Customer Critical Data Analytics

Overview Retail chains that have brick and mortar stores as well as online platforms often struggle in identifying the customers visiting their site. Even with all the information available at their disposal, the probability of identifying the customers accessing their website is a mere 30%. This blog discusses on the

Useful Design Practices for Application Development in IIB

One of the key challenges faced by a growing organization looking to leverage their existing systems is to implement a common interface that provides a means of communication for the systems. This gives rise to Enterprise Service Bus layer to connect large number of diverse applications or services, each using