About Lavanya Ramkumar, Mastech Infotrellis

IBM MDM Integration with SFDC

Since its inception, SFDC has evolved as a powerful CRM tool and captured the market leader space. SFDC leverages all kinds of customer interactions to provide deeper insight about a customer and their prospects which is then used for significant initiatives such as strategic planning, marketing campaigns & enhanced customer

Reference Data Management Implementation: Four Key Considerations You May Be Overlooking

In recent years reference data management (RDM) has slowly crept into the forefront of business decision-makers’ consciousnesses, making its way steadily upwards in priority within corporate goals and initiatives. Organizations are suddenly seeing the benefits of investing in RDM, attention grabbed by potential paybacks like smoother interoperability among various functions