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Posted by infotrellislauren on Monday, Dec 15, 2014 @ 1:34 PM

There’s a metaphor I like to use about public washrooms. Have you ever been in a public washroom where the toilet flushes automatically, the soap dispenses automatically, and the water turns on and off automatically, but then the drier is manual, and it seems really jarring and weird because you stick your hands under it expecting it to be automatic too and then nothing happens? That’s what’s going to happen to digital customer experiences and marketing best practices. Let me elaborate. Say it’s around the second week of December. I’m working on doing my Christmas shopping still, like many people are at this time of year. I open up an email from a large bookstore chain that I happen to have a loyalty card with – one of the … Continue reading The Christmas Shopping Big Data Use Case

Topics: Big Data  , Customer Relationship Management  , Marketing  , Retail  , segmentation  , 
Posted by infotrellislauren on Monday, Nov 24, 2014 @ 10:00 AM

“Recent research by McKinsey and the Massachusetts Institute of Technology shows that companies that inject big data and analytics into their operations outperform their peers by 5% in productivity and 6% in profitability. Our experience suggests that for retail and CPG companies, the upside is at least as great, if not greater.” Peter Breuer, director of McKinsey & Co.’s retail practice in Germany With November half over and 2015 starting to peek at us over the horizon, we decided it was time to take a look at a few examples of what retailers have been using big data for in 2014. Here are three examples of use cases for Big Data in retail that have emerged in the last year, followed by a few InfoTrellis predictions about what will happen … Continue reading Retailers’ Successes and Struggles with Big Data in 2014

Topics: allsight  , Big Data  , Big Data Analytics  , bigdata  , Customer ConnectId  , Data Lake for Retail  , Retail  , 
Posted by Jan D. Svensson on Monday, Nov 10, 2014 @ 12:47 PM

I often become involved in an organization’s MDM program when they’ve reached out to InfoTrellis for help with cleaning up after a failed project or initiating attempt number X at achieving what, to some, is a real struggle. There can be a lot of reasons for a Master Data Management implementation failing, and none of them are due to the litany of blame game reasons that can be used in these scenarios.  Most failures arise from common problems that people just were not prepared for. Let’s examine some of the top reasons MDM implementations fail. In the end they probably won’t surprise you, but if you haven’t experienced it yet you will be better prepared to face them if they happen. Underestimating the work I am starting with this … Continue reading Top Reasons an MDM Implementation Fails

Topics: master data governance  , Master Data Management  , mdm  , mdm hub  , 
Posted by infotrellislauren on Monday, Sep 22, 2014 @ 10:59 AM

It’s that time of year again! InfoTrellis will be attending and exhibiting at two major tradeshows this 2014 as the weather starts to get a little chillier. If you’ve ever wanted the chance to chat with one of the brilliant brains behind Customer ConnectId™, ask the hard questions about Big Data integration from someone who can actually give you an answer, or just wanted to learn more about the only Master Data Management SI in the industry with a 100% success rate, here’s your chance to meet with us in the flesh. GTEC 2014 October 27th– 30th, Ottawa, ON Booth Number 611   GTEC (Government Technology Exhibition and Conference)  is the primary forum where government and private sector communities gather to exchange ideas and advance the business of ICT … Continue reading October 2014 Tradeshow Attendance Schedule

Topics: GTEC  , IBM IOD  , Information On Demand  , InfoTrellis  , ottawa  , Tradeshow  , Tradeshow Schedule  , 
Posted by infotrellislauren on Monday, Sep 1, 2014 @ 10:16 AM

This article was featured in the Q3 2014 edition of Loyalty 360’s Loyalty Management magazine. Consumer Packaged Goods (CPG) companies have accepted for many decades that the reality of the industry is that the customers are interacting with intermediaries like digital merchants and retail outlets, not directly with them. The store gets to develop the relationship with the customer and the CPG company has to bridge a bigger gap, targeting end-users with broad strokes like TV commercials or billboards. It’s hard to develop a sophisticated targeted marketing campaign or a customized loyalty offering, after all, when all of the customer data is being generated by the customer-store relationship, not the customer-product relationship. Stores typically have little incentive to offer detailed information about sales and other interactions to CPG brands … Continue reading Big Data Enables CPG Companies to Gain an In-Depth, Personal Connection with the End User

Topics: allsight  , Big Data  , Consumer Packaged Goods  , CPG  , Customer ConnectId  , loyalty  , 
Posted by Jan D. Svensson on Tuesday, Jun 10, 2014 @ 1:36 PM

Let me start by saying that this is not an article about big data.  While the source of big data is external to your organization, it is a topic of its own.  Many of the concepts and approaches discussed will definitely apply to your big data initiatives, but that won’t be the focus of this article. External data is information that is sourced from outside of your organization.  This could be information you purchase from a marketing or service organization, a government agency, the post office, or a business partner.  There are many potential sources of external information. External data can be used for various purposes in your MDM implementation.  You can use external data to: Enrich your MDM data with new information you are unable to collect on … Continue reading Using External Data in MDM Systems

Topics: correction  , Data Quality  , enrichment  , external data  , Integration  , mdm  , Reference Data  , validation  , 
Posted by infotrellislauren on Wednesday, Jun 4, 2014 @ 9:25 AM

Wouldn’t it be cool to pay for parking with points accumulated at your favorite local coffee shop? What about getting a new pair of shoes with points earned by frequently picking up bread at the local bakery? Or going out for a round of golf courtesy of the dry cleaners you visit all the time? Small businesses can’t compete with big chains or corporations when it comes to loyalty programs. They don’t have the capital to invest in building massive, innovative programs, and often have to depend on something simple like a small stamp card, which doesn’t provide them with any customer data or differentiate between higher or lower value customers. Impressive loyalty analytics, customized rewards, and easily tracked points are often the mark of a large company – … Continue reading One City’s Small Business Loyalty Programs Are Becoming An Interconnected Web

Topics: allsight  , Big Data  , buzzoek  , Customer Loyalty  , loyalty  , partnership  , shopper concepts  , 
Posted by infotrellislauren on Friday, May 2, 2014 @ 4:03 PM

When you’re in the hotel industry, even the absolute most loyal of loyalty members will stray to the competition from time to time. Figuring out how to identify and combat this tendency is increasingly falling to technology, which has made dramatic leaps and bounds in data discovery when it comes to increasing loyalty member walletshare.   One technology that is driving progress for hotels in this arena is the Big Data powered “Customer ConnectId™”, a solution built by InfoTrellis to gather and match online social profiles to loyalty member profiles.     Like any new technology, the proof is in the pudding – and that pudding is the first customer use case. With this particular identity resolution technology, the first use case is taking place within the prestigious offices … Continue reading Hotel Industry Walletshare Reclamation with Customer ConnectId

Topics: allsight  , Big Data  , Customer ConnectId  , hospitality  , social data  , social media  , 
Posted by manasa1991 on Tuesday, Apr 22, 2014 @ 9:15 AM

Every project comes with its own set of challenges and MDM projects are no different. At InfoTrellis, we have built an effective methodology for Project Management, through years of experience in managing MDM projects. We like to call it as “InfoTrellis Smart MDM Methodology”. The InfoTrellis Smart MDM Methodology is: A common sense based approach Constructed uniquely to meet challenges in MDM Projects Applies principles of RUP, Waterfall, and Agile project management models It is an iterative delivery methodology that is designed to link business value and strategy into tactical, quick, and logically sequenced deliverables. As you can see in the figure above, there are five stages to this methodology. They are: Discovery and Assessment Scope and Approach Analysis and Design Development and QA Deployment I am going to … Continue reading Managing MDM Projects – Preparation

Posted by ochughtai on Friday, Mar 28, 2014 @ 4:57 PM

Product Information Management (PIM) is a vast subject area. Not only does each industry vertical have its own way of defining a product, within a particular vertical each company may choose to represent their product information differently to satisfy their particular business needs. Having said that, there are indeed standard practices and processes that makes PIM expertise portable across various projects. The first step to understanding PIM is to get an appreciation of the diversity around the definition of product. The example below, from the retail industry, provides some insight in to the complex world of PIM. In my subsequent blogs, I will address various nuances of product modeling. What is a Product?We all love shopping. But have you ever wondered what it takes for your favorite product to … Continue reading What is a Product?

Topics: Master Data Management  , mdm  , PIM  , Product  , Product Information Management  ,