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How to Match Tweets to Customer Records

Many organizations are analyzing Tweets for various purposes such as sentiment at an aggregate level.  For example, “generally what are people saying about us in the Twitter universe?”  This is a good baby step into Big Data Analytics but where organizations want to get to is “what is my customer John Smith saying about us?”  This customer-level analytics is much more valuable as it allows the organization to serve the customer better, identify “market of one” opportunities and so on.

You have

MDM Upgrade…

Why upgrade?
Clients ask me all the time, why? Why do we need to upgrade? We are happy with the way the software is working? if it ain’t broke, don’t fix it!

This is what I tell them…
There are a variety of reasons why one might choose to upgrade. Usually, our business needs are evolving and as such we can take advantage of the new features in the product. Sometimes, it is not the business but

Making the first connection

Welcome to the InfoTrellis blog! This is another channel through which we interact with our clients, prospects, students, and/or anyone who is interested in the Information Management space. In this blog, we will share our experience around the various services and products that we offer, and about the latest trends in our industry. In the coming weeks, you will see posts on a variety of topics including Master Data Management, Enterprise Data Integration, Big data and many more.

For those who

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