Complementing its deep expertise in master data management and big data strategy, InfoTrellis hires David Corrigan, a former marketing executive for IBM’s Big Data & Analytics business unit.
InfoTrellis, a leading provider of Big Data, MDM and Customer 360 software and services, announced the addition of David Corrigan as Chief Marketing Officer and Vice President of Product Management, rounding out its advanced team of technical experts.
InfoTrellis will leverage Corrigan’s experience with product strategy, marketing and messaging to inspire the company to reimagine customer data management and apply emerging technology to address new use cases for the full Customer 360 view. Monetate reported that 40% of consumers buy more from retailers who personalize the shopping experience across channels. InfoTrellis addresses the personalization demand head on with cutting edge technology in AllSight ConnectID.
Corrigan will drive product strategy and messaging for InfoTrellis and AllSight ConnectID. He will work with early adopter clients to shape and evangelize their big data strategy while building the business case for new data technologies. AllSight ConnectID is a “next generation” managed data hub as it integrates all data, centralizing internal data with external sources. Built-in analytics cleanse, match and build the complete customer context to share across the enterprise. Organizations can thus deeply understand their customers as individuals, providing a consistent, personalized customer experience and messaging across all channels and developing products they know will fill actual customer needs.
“The ability to provide the omnichannel experience consumers now demand is predicated on big data and no one does big data better than InfoTrellis,” said Sachin Wadhwa, COO and co-founder at InfoTrellis. “AllSight ConnectID is unique in its ability to learn everything about a customer and create actionable insights. With David joining our team, we are able to develop innovative product strategies that will solidify our leadership position in this growing market. Our value proposition is founded in the deep experience of our management team in master data, governance, big data and analytics.”
Corrigan brings 17 years of experience in marketing and product strategy to InfoTrellis. David led the worldwide marketing team at IBM for various business units including analytics, big data, integration and governance, and master data management. He also helped create and evolve the Customer Data Integration into Master Data Management markets, driving a multi-entity strategy and vision.
“I have great respect for what the executive team at InfoTrellis has been able to do in the data management industry, truly pioneering a next-generation customer data and analytics offering,” said Corrigan. “I believe the potential of AllSight ConnectID can reshape the industry, helping organizations learn more about their customers and acting on new customer insights that truly improves their customer relationships.”
Based on Toronto, Canada, InfoTrellis has been a leading information management consulting and technology company since 2007, serving data-driven companies with the expertise and products required in today’s data-heavy world. As a pioneer in the big data, data integration and master data management market, InfoTrellis offers AllSight ConnectID and Veriscope in its comprehensive suite of data management products. AllSight ConnectID gives companies a complete Customer 360 view of each customer to facilitate an effective omnichannel strategy. Veriscope provides insight into the quality and usage of Master Data for successful Master Data Management and governance.