Anthrosegmentation: Using Big Data to Approach the Customer Like a Human Being

The availability of Big Data is changing the way companies interact with the people who make up their customer base, and changing it rapidly. Some of these changes are ones we’ve seen in an embryonic form for many years as CRM systems try to better collect and share information about

How to Match Tweets to Customer Records

Many organizations are analyzing Tweets for various purposes such as sentiment at an aggregate level.  For example, “generally what are people saying about us in the Twitter universe?”  This is a good baby step into Big Data Analytics but where organizations want to get to is “what is my customer John Smith