Governed Data Lake for Customer Critical Data Analytics

Overview Retail chains that have brick and mortar stores as well as online platforms often struggle in identifying the customers visiting their site. Even with all the information available at their disposal, the probability of identifying the customers accessing their website is a mere 30%. This blog discusses on the
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The Christmas Shopping Big Data Use Case

There’s a metaphor I like to use about public washrooms. Have you ever been in a public washroom where the toilet flushes automatically, the soap dispenses automatically, and the water turns on and off automatically, but then the drier is manual, and it seems really jarring and weird because you

Retailers’ Successes and Struggles with Big Data in 2014

“Recent research by McKinsey and the Massachusetts Institute of Technology shows that companies that inject big data and analytics into their operations outperform their peers by 5% in productivity and 6% in profitability. Our experience suggests that for retail and CPG companies, the upside is at least as great, if

Big Data Enables CPG Companies to Gain an In-Depth, Personal Connection with the End User

This article was featured in the Q3 2014 edition of Loyalty 360‘s Loyalty Management magazine. Consumer Packaged Goods (CPG) companies have accepted for many decades that the reality of the industry is that the customers are interacting with intermediaries like digital merchants and retail outlets, not directly with them. The

One City’s Small Business Loyalty Programs Are Becoming An Interconnected Web

Wouldn’t it be cool to pay for parking with points accumulated at your favorite local coffee shop? What about getting a new pair of shoes with points earned by frequently picking up bread at the local bakery? Or going out for a round of golf courtesy of the dry cleaners

Hotel Industry Walletshare Reclamation with Customer ConnectId

When you’re in the hotel industry, even the absolute most loyal of loyalty members will stray to the competition from time to time. Figuring out how to identify and combat this tendency is increasingly falling to technology, which has made dramatic leaps and bounds in data discovery when it comes

Using Big Data to Capture an Estimated $20 Billion in Hotel Guest Loyalty (Whitepaper Highlights)

This is an abridged 4-page summary of the full 25-page whitepaper, which can be found in totality at http://infotrellis.wpengine.com/insight.php   Why Should I Change My Loyalty Program?   Hotel industry loyalty programs are failing to promote true loyalty.   Airlines and hotel chains – widely regarded as the masters of

Understanding Customers Through Analytics

A little while ago, Software Advice — a BI technology reviews site — put out a piece on their blog titled “David Norton’s 4 Secrets to Understanding Customers Through Analytics”. It’s a good read, if you haven’t seen it, and it absolutely verifies the work that we’ve been doing at InfoTrellis to provide

What Master Data Management Teaches Social Media Marketing

Everybody, it seems, is getting onto the social media bandwagon. You can’t get far into any discussion about information management or marketing without it coming up, and it’s fascinating to see the emerging best practices and strategies behind social media products and consulting groups. Here are five lessons from over

Big Data for the Business User

Big Data is a term these days one can hear or read about practically anywhere. Hundreds of companies offer big data solutions, hundreds are trying to convince the business users to “leverage big data”. You only have to enter “big data” in the Google search bar to get a mindboggling
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