One City’s Small Business Loyalty Programs Are Becoming An Interconnected Web

Wouldn’t it be cool to pay for parking with points accumulated at your favorite local coffee shop? What about getting a new pair of shoes with points earned by frequently picking up bread at the local bakery? Or going out for a round of golf courtesy of the dry cleaners

Hotel Industry Walletshare Reclamation with Customer ConnectId

When you’re in the hotel industry, even the absolute most loyal of loyalty members will stray to the competition from time to time. Figuring out how to identify and combat this tendency is increasingly falling to technology, which has made dramatic leaps and bounds in data discovery when it comes

Using Big Data to Capture an Estimated $20 Billion in Hotel Guest Loyalty (Whitepaper Highlights)

This is an abridged 4-page summary of the full 25-page whitepaper, which can be found in totality at http://infotrellis.wpengine.com/insight.php   Why Should I Change My Loyalty Program?   Hotel industry loyalty programs are failing to promote true loyalty.   Airlines and hotel chains – widely regarded as the masters of

Understanding Customers Through Analytics

A little while ago, Software Advice — a BI technology reviews site — put out a piece on their blog titled “David Norton’s 4 Secrets to Understanding Customers Through Analytics”. It’s a good read, if you haven’t seen it, and it absolutely verifies the work that we’ve been doing at InfoTrellis to provide

What Master Data Management Teaches Social Media Marketing

Everybody, it seems, is getting onto the social media bandwagon. You can’t get far into any discussion about information management or marketing without it coming up, and it’s fascinating to see the emerging best practices and strategies behind social media products and consulting groups. Here are five lessons from over

Big Data for the Business User

Big Data is a term these days one can hear or read about practically anywhere. Hundreds of companies offer big data solutions, hundreds are trying to convince the business users to “leverage big data”. You only have to enter “big data” in the Google search bar to get a mindboggling
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Anthrosegmentation: Using Big Data to Approach the Customer Like a Human Being

The availability of Big Data is changing the way companies interact with the people who make up their customer base, and changing it rapidly. Some of these changes are ones we’ve seen in an embryonic form for many years as CRM systems try to better collect and share information about