Retailers’ Successes and Struggles with Big Data in 2014

“Recent research by McKinsey and the Massachusetts Institute of Technology shows that companies that inject big data and analytics into their operations outperform their peers by 5% in productivity and 6% in profitability. Our experience suggests that for retail and CPG companies, the upside is at least as great, if

Centralizing and Mastering Social Media Data

Yes. Social Media is important for business. Thanks to the analysts, advocates, industry experts and the zillion articles & blog posts on the topic. Now the question is where to start and how to go about consuming Social Media Data. What are the steps involved? Are there any best practices,