Posted by infotrellis on Thursday, May 12, 2016 @ 8:44 AM

InfoTrellis hires veteran sales executive from IBM as it positions itself to lead the customer data management market into the next generation.

InfoTrellis, an innovative provider of Customer 360 software, announced the hire of John Gairhan as Vice President of Sales. The addition further enhances the company’s experienced executive leadership team, all of whom understand the customer data and analytics market and how it is evolving to address organizations’ most pressing use cases.

As VP of Sales, Gairhan will leverage his 25 years of experience in sales, strategy, marketing and development of enterprise software to help solve clients’ highest priority customer big data problems. According to Forbes and Forrester, 48 percent of big data projects currently underway are focused on customer analytics, yet 88 percent of customer data is ignored for analysis because it is not easy to access in various silos. Gairhan will assist clients in addressing those customer data challenges to achieve Customer 360 and power the omnichannel experience.

InfoTrellis is a pioneer in the analytics and data management industry. InfoTrellis’ flagship product, AllSight, integrates all data – external and internal – to deeply understand customers, learn more about them, and provide an actionable 360-profile to all business users. Powered by machine learning, pre-built analytics and contextual matching to build the customer 360 from granular pieces of data, AllSight also enriches that record with customer intelligence and insights. Marketing and sales users access this enhanced customer data to personalize digital marketing and sales campaigns, while services utilize it to power personalized omnichannel customer care.

“We are unique in that our customer data system is purposely built to solve today’s biggest data challenges and maximize the value of data,” said Sachin Wadhwa, COO and co-founder at InfoTrellis. “The success of InfoTrellis is due to our deep technical expertise and industry knowledge, both of which will benefit from Gaihran’s experience as a former big data worldwide sales leader and promoter of open source technologies such as Apache Spark and Apache Hadoop. His insight will no doubt enable us to take InfoTrellis to the next level.”

The majority of Gairhan’s industry experience has been focused on data management. He led the worldwide Big Data sales team at IBM and worked as a consultative big data seller, partnering with Fortune 500 companies to define and execute their big data strategy and architecture while leveraging their existing IT investments. He has also held leadership positions in MDM strategy and marketing.

“For the past 25 years I have evangelized emerging data and analytics technology,” said Gairhan. “I have a passion to help organizations become more intelligent about their customers. My approach and strategy perfectly align with InfoTrellis’ vision and I am confident our exceptional executive team will reimagine the customer data and analytics market.”

About InfoTrellis

Based in Toronto, Canada, InfoTrellis has been a leading information management consulting and technology company since 2007, serving data-driven companies with the expertise and products required in today’s data-heavy world. As a pioneer in the big data, data integration and master data management market, InfoTrellis offers AllSight ConnectID and Veriscope in its comprehensive suite of data management products. AllSight ConnectID gives companies a complete Customer 360 view of each customer to facilitate an effective omnichannel strategy. Veriscope provides insight into the quality and usage of Master Data for successful Master Data Management and governance.

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Posted by infotrellis on Wednesday, May 4, 2016 @ 8:00 AM

Complementing its deep expertise in master data management and big data strategy, InfoTrellis hires David Corrigan, a former marketing executive for IBM’s Big Data & Analytics business unit.

InfoTrellis, a leading provider of Big Data, MDM and Customer 360 software and services, announced the addition of David Corrigan as Chief Marketing Officer and Vice President of Product Management, rounding out its advanced team of technical experts.

InfoTrellis will leverage Corrigan’s experience with product strategy, marketing and messaging to inspire the company to reimagine customer data management and apply emerging technology to address new use cases for the full Customer 360 view. Monetate reported that 40% of consumers buy more from retailers who personalize the shopping experience across channels. InfoTrellis addresses the personalization demand head on with cutting edge technology in AllSight ConnectID.

Corrigan will drive product strategy and messaging for InfoTrellis and AllSight ConnectID. He will work with early adopter clients to shape and evangelize their big data strategy while building the business case for new data technologies. AllSight ConnectID is a “next generation” managed data hub as it integrates all data, centralizing internal data with external sources. Built-in analytics cleanse, match and build the complete customer context to share across the enterprise. Organizations can thus deeply understand their customers as individuals, providing a consistent, personalized customer experience and messaging across all channels and developing products they know will fill actual customer needs.

“The ability to provide the omnichannel experience consumers now demand is predicated on big data and no one does big data better than InfoTrellis,” said Sachin Wadhwa, COO and co-founder at InfoTrellis. “AllSight ConnectID is unique in its ability to learn everything about a customer and create actionable insights. With David joining our team, we are able to develop innovative product strategies that will solidify our leadership position in this growing market. Our value proposition is founded in the deep experience of our management team in master data, governance, big data and analytics.”

Corrigan brings 17 years of experience in marketing and product strategy to InfoTrellis. David led the worldwide marketing team at IBM for various business units including analytics, big data, integration and governance, and master data management. He also helped create and evolve the Customer Data Integration into Master Data Management markets, driving a multi-entity strategy and vision.

“I have great respect for what the executive team at InfoTrellis has been able to do in the data management industry, truly pioneering a next-generation customer data and analytics offering,” said Corrigan. “I believe the potential of AllSight ConnectID can reshape the industry, helping organizations learn more about their customers and acting on new customer insights that truly improves their customer relationships.”

About InfoTrellis

Based on Toronto, Canada, InfoTrellis has been a leading information management consulting and technology company since 2007, serving data-driven companies with the expertise and products required in today’s data-heavy world. As a pioneer in the big data, data integration and master data management market, InfoTrellis offers AllSight ConnectID and Veriscope in its comprehensive suite of data management products. AllSight ConnectID gives companies a complete Customer 360 view of each customer to facilitate an effective omnichannel strategy. Veriscope provides insight into the quality and usage of Master Data for successful Master Data Management and governance.

Topics: Company

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