Retailers’ Successes and Struggles with Big Data in 2014

“Recent research by McKinsey and the Massachusetts Institute of Technology shows that companies that inject big data and analytics into their operations outperform their peers by 5% in productivity and 6% in profitability. Our experience suggests that for retail and CPG companies, the upside is at least as great, if

Big Data Enables CPG Companies to Gain an In-Depth, Personal Connection with the End User

This article was featured in the Q3 2014 edition of Loyalty 360‘s Loyalty Management magazine. Consumer Packaged Goods (CPG) companies have accepted for many decades that the reality of the industry is that the customers are interacting with intermediaries like digital merchants and retail outlets, not directly with them. The

Hotel Industry Walletshare Reclamation with Customer ConnectId

When you’re in the hotel industry, even the absolute most loyal of loyalty members will stray to the competition from time to time. Figuring out how to identify and combat this tendency is increasingly falling to technology, which has made dramatic leaps and bounds in data discovery when it comes

Using Big Data to Capture an Estimated $20 Billion in Hotel Guest Loyalty (Whitepaper Highlights)

This is an abridged 4-page summary of the full 25-page whitepaper, which can be found in totality at http://infotrellis.wpengine.com/insight.php   Why Should I Change My Loyalty Program?   Hotel industry loyalty programs are failing to promote true loyalty.   Airlines and hotel chains – widely regarded as the masters of

Understanding Customers Through Analytics

A little while ago, Software Advice — a BI technology reviews site — put out a piece on their blog titled “David Norton’s 4 Secrets to Understanding Customers Through Analytics”. It’s a good read, if you haven’t seen it, and it absolutely verifies the work that we’ve been doing at InfoTrellis to provide