One City’s Small Business Loyalty Programs Are Becoming An Interconnected Web

Wouldn’t it be cool to pay for parking with points accumulated at your favorite local coffee shop? What about getting a new pair of shoes with points earned by frequently picking up bread at the local bakery? Or going out for a round of golf courtesy of the dry cleaners

Using Big Data to Capture an Estimated $20 Billion in Hotel Guest Loyalty (Whitepaper Highlights)

This is an abridged 4-page summary of the full 25-page whitepaper, which can be found in totality at http://infotrellis.wpengine.com/insight.php   Why Should I Change My Loyalty Program?   Hotel industry loyalty programs are failing to promote true loyalty.   Airlines and hotel chains – widely regarded as the masters of

Anthrosegmentation: Using Big Data to Approach the Customer Like a Human Being

The availability of Big Data is changing the way companies interact with the people who make up their customer base, and changing it rapidly. Some of these changes are ones we’ve seen in an embryonic form for many years as CRM systems try to better collect and share information about