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The Christmas Shopping Big Data Use Case

There’s a metaphor I like to use about public washrooms. Have you ever been in a public washroom where the toilet flushes automatically, the soap dispenses automatically, and the water turns on and off automatically, but then the drier is manual, and it seems really jarring and weird because you

What Master Data Management Teaches Social Media Marketing

Everybody, it seems, is getting onto the social media bandwagon. You can’t get far into any discussion about information management or marketing without it coming up, and it’s fascinating to see the emerging best practices and strategies behind social media products and consulting groups. Here are five lessons from over

Anthrosegmentation: Using Big Data to Approach the Customer Like a Human Being

The availability of Big Data is changing the way companies interact with the people who make up their customer base, and changing it rapidly. Some of these changes are ones we’ve seen in an embryonic form for many years as CRM systems try to better collect and share information about