Deterministic Matching versus Probabilistic Matching

Deterministic Matching versus Probabilistic Matching Which is better, Deterministic Matching or Probabilistic Matching? I am not promising to give you an answer.  But through this article, I would like to share some of my hands-on experiences that may give some insights to help you make an informed decision in regards

How to Match Tweets to Customer Records

Many organizations are analyzing Tweets for various purposes such as sentiment at an aggregate level.  For example, “generally what are people saying about us in the Twitter universe?”  This is a good baby step into Big Data Analytics but where organizations want to get to is “what is my customer John Smith