8 Must-Follow Master Data Management (MDM) People on Twitter

There are lots of excellent lists out there for who to follow on the subjects of customer experience, Big Data, and social media technology – but what about Master Data Management? Finding a bit of a dearth of resources for MDM Twitter influencers, I decided to put together a little

Centralizing and Mastering Social Media Data

Yes. Social Media is important for business. Thanks to the analysts, advocates, industry experts and the zillion articles & blog posts on the topic. Now the question is where to start and how to go about consuming Social Media Data. What are the steps involved? Are there any best practices,

How to Match Tweets to Customer Records

Many organizations are analyzing Tweets for various purposes such as sentiment at an aggregate level.  For example, “generally what are people saying about us in the Twitter universe?”  This is a good baby step into Big Data Analytics but where organizations want to get to is “what is my customer John Smith